Managing Pricing Grids That Are Too Long

Is your ticketing form's pricing grid too long, making it overwhelming for potential buyers?

This article walks you through how to fix this issue with the following steps:

• Reduce the number of pricing tiers
• Create pricing groups

Reduce the number of pricing tiers

The first thing to consider is reducing the number of pricing tiers offered whenever possible.

Due to a technical limit, each ticketing form can have a maximum of 60 pricing tiers. Beyond that number, you won't be able to save the form.

To get there, ask yourself the following questions:

• Do any tiers overlap and could be merged?
• Would it make sense to handle 90% of sign-ups online and manage the rest offline?
• Would splitting these tiers across multiple ticketing forms work better?
• Could some tiers be converted into data fields to collect instead?

The more complex your pricing grid, the more confusing the experience for buyers. Aiming for simplicity is the best way to avoid losing potential sales.

Example of a lengthy pricing grid that is hard for buyers to read:

If reducing isn't an option, here are some other solutions.

Create pricing groups

Overview

The Pricing Group feature lets you group related pricing tiers together, making your pricing grid easier to read. Buyers can then clearly distinguish between Pricing Group A and Pricing Group B.

Create pricing groups

To create pricing groups, go to your form's editing page. Navigate to Events, then click Manage on the relevant offer.

Go to the Pricing section of the form, click the gray Add a pricing group button, and create your group.

Then simply drag each pricing tier into the group of your choice and save — the group is created with the tiers added.