Managing Addresses Flagged as Bounced / Spam

When you send an email campaign, some messages may be identified as a bounce or spam. To protect your deliverability rate, Springly automatically takes action whenever an email is flagged as a bounce or spam.

• What are bounces and spam?
• How does Springly protect your deliverability rate?
• What should you do when bounce rates are high?
• What should you do when spam rates are high?

What are bounces and spam?

Bounces

The email could not be delivered, and future messages sent to that address will not get through either. Bounces — whether temporary or permanent — can happen for many reasons. The most common ones are:

• The recipient's mailbox is full
• The email address doesn't exist
• The domain name (the part after "@") doesn't exist — e.g., firstname@email.com instead of firstname@gmail.com
• The recipient's mail server has permanently blocked incoming mail

Spam

Spam refers to any email that has been classified as unsolicited.

This classification can be triggered either automatically by the recipient's email provider, or manually by the recipient themselves marking the message as spam or unwanted.

There are several reasons why an email provider might mark your message as spam:

• Your content resembles typical spam content
• If many recipients click "Report spam" in their email client, providers may start blocking your campaigns and routing them directly to the spam folder.

How does Springly protect your deliverability rate?

Handling bounces

After an email campaign is sent, if a bounce is detected, Springly automatically updates the status of that address across all mailing lists where it appears.

There are two types of bounces:

1. Soft bounce

The email was rejected, but retrying the delivery is likely to succeed.

• The recipient's mailbox is full
• The message is too large for the recipient's mailbox
• The mail servers are temporarily unavailable
• The recipient's domain is temporarily blocking incoming mail

Temporary blocks are especially common with certain email providers that aggressively use greylisting.

2. Hard bounce

• The email address doesn't exist
• There's a typo in the address (e.g., jean@email.com instead of jean@gmail.com)
• The recipient's email server has classified the message as spam

Another possible cause — especially in corporate environments — is that not all incoming email addresses are allowed through by the organization's IT policies.
In that case, it's best to ask your contact for an alternative email address.
If a large number of your recipients work for the same organization, consider asking their IT team to whitelist the sending domains email-assoconnect.com and info-assoconnect.com.

When bounces are recurring, the email addresses are added to the unsubscribe list.

This helps maintain an excellent deliverability rate and a strong sender reputation — both of which benefit all future campaigns you send.

What should you do when bounce rates are high?

The best approach is to reach out to those contacts through another channel — by phone, mail, or social media — and ask them for a valid email address.

What should you do when spam rates are high?

• Revisit your email content — promotional-style emails are frequently filtered directly into spam folders
• Make sure the people you're emailing have actually opted in to receive your campaigns